Trade Fairs in Germany

What makes trade fairs in Germany so successful? Here you can focus on the important: your business. Trade fairs in Germany gather partners from around the world. They are forums for innovation that mirror the global marketplace.

German trade fairs take you to the heart of the European Union. Excellent flight connectivity means they can be reached from America’s and Asia’s business hubs in reasonable time.

Trade fairs are part of Germany’s economic success. They focus on long-term industry needs and mirror the importance and innovative capabilities of their respective industries. Cooperation between organizers, exhibitors and visitors as partners ensure successful, market-oriented long-term trade fair concepts.

Trade fairs bring the global markets to Germany for you. More than half of the exhibitors are from abroad, a third of whom come from countries outside Europe. Around one in four visitors come from abroad.

Stand rental charges at German trade fairs are moderate. You will also meet many of your potential customers here. Hence, cost per visitor contact  is among the lowest internationally.

In terms of transport, logistics and technical features, German exhibition grounds satisfy contemporary business needs. Overall, German trade fairs invest around 300 million Euros in their premises every year. In turn you will find three of the five world’s largest exhibition areas in Germany.


The Delegation of German Industry & Commerce for Saudi Arabia, Bahrain and Yemen (AHK Saudi Arabia) is the official representative of the Deutsche Messe AG, Messe München, Messe Berlin, Nürnbergmesse, Spielwarenmesse eG, DLG Service GmbH, DECHEMA Ausstellungs-GmbH, Solar Promotion GmbH, Al Harithy Exhibitions und Hilal Conferences & Exhibitions.

Our Services

Exhibitor Service

  • Selecting the most suitable trade show according to the company’s business and objective
  • Assistance from application process over stand management and freight to support with third party contractors
  • Recommendation on marketing and promotion campaigns
  • Organization of B2B meetings and company visits  
  • Assistance for Schengen visa and all other travel needs (flights, hotels etc.)
  • Translation services

Please contact Mr. Al-Dalali for more information (Tel.: +966 92 000 5863 ext. 110, al-dalali(at)

Visitor Service

Visitor Service

  • Trade Fair visitor registration and ticket sales 
  • Assistance for Schengen visa application and all other travel needs (hotels, flight etc.)
  • Organisation of B2B meetings and company visits
  • Translation service
  • Organisation of visitor delegations

For more information, please contact Mr. Ansari (Tel.: +966 92 00 5863 ext. 112, ansari(at) or Mr. Qamhan (Tel.: +966 92 000 5863 ext. 109, qamhan(at)


Al-Ameen Al-Dalali

Head of Trade Fairs and Export Promotion

+966 92 000 5863 ext. 110
+966 11 403 1232
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Asif Ansari

Senior Trade Fair Officer

+966 92 000 5863 ext. 112
+966 11 403 1232
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Tareq Qamhan

Trade Fair & Visa Services

+966 92 000 5863 ext. 109
+966 11 403 1232
+966 567 995 206
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