Business News

German tire giant launches Saudi ops amid GCC drive

11/03/2019

German tire and technology company, Continental, has announced the opening of its first office in Jeddah, Saudi Arabia.

Aimed at expanding the company’s presence and strengthen its foothold in the region, the new joint venture project is in partnership with Continental’s previous distributer in Saudi Arabia, Almutlak Trade & Industries.

Jon Ander Garcia, regional manager for Continental Africa & Middle East said: “The opening of the new office marks an important milestone for the brand not only in Saudi Arabia but also in the Middle East. We believe this new partnership will allow us both to grow and to strengthen our relationship with Saudi Arabia, and the region as a whole.”

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