Mrs. Najah Alkutbi
Head of Market Entry - DEinternational DEinternational
+966 55 703 0376 / +966 920005863 Ext.: 107 alkutbi@ahk-arabia.com saudiarabien.ahk.de
In cooperation with ALP Bayern, the Delegation of German Industry & Commerce for Saudi Arabia, Bahrain and Yemen in Riyadh, Saudi Arabia, is organizing a business trip on the topic of Food. The aim of the business trip is to initiate business, exchange experiences and deepen contacts with local companies and experts.
Overview:
Start: Sept 13, 2026
End: Sept 15, 2026
Location: Riyadh and Jeddah, Saudi Arabia
The market at a glance:
As the largest economic nation in the Middle East, one of the most important markets in the Gulf region and a large population of more than 30 million people with rising incomes, Saudi Arabia is an economically attractive market. The import of foodstuffs is of existential importance for Saudi Arabia, as the country is 95% desert, has hardly any cultivable land of its own and needs to meet a growing demand. Due to the high import rate of food (approx. 80%), food security is the focus of the Kingdom's "Vision 2030". The aim is to secure supply chains for staple foods by increasing local production and investing abroad. At the same time, the opening up of the country is contributing to an increased culture of eating out with a boom in restaurants, cafés and the convenience food industry.
Registration:
For further details and information on registration, please contact our Head of Market Entry, Ms Najah Al-Kutbi, at Alkutbi@ahk-arabia.com.
You can register until July 1st 2026.
Market studies/ Country reports:
For further information please, use the market studies and/or country reports by BMEL on Saudi Arabia:
Saudi-Arabien: Agrarexportförderprogramm des BMEL and
https://www.agrarexportfoerderung.de/marktstudien/vereinigte-arabische-emirate
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