Mrs. Najah Alkutbi
Deputy Delegate of German Industry & Commerce for Saudi Arabia, Bahrain, and Yemen / Head of Market Entry - DEinternational DEinternational
+966 55 703 0376 / +966 920005863 Ext.: 107 alkutbi@ahk-arabia.com saudiarabien.ahk.de
In cooperation with ALP Bayern and supported by the Bayerisches Staatsministerium für Ernährung, Landwirtschaft, Forsten und Tourismus , the German-Saudi Arabian Liaison Office for Economic Affairs Saudi Arabia, is organising a business trip on the topic of Food. The aim of the business trip is to initiate business, exchange experiences and strengthen contacts with local companies and experts.
Overview:
Start: Sept 13, 2026
End: Sept 16, 2026
Location: Riyadh and Jeddah, Saudi Arabia
Market at a glance
As the largest economy in the Middle East, Saudi Arabia offers significant opportunities for international food exporters. With a population of over 34 million, rising disposable incomes, and an economic diversification under Vision 2030, the Kingdom represents an increasingly attractive and strategically important market.
Due to the geographical conditions of Saudi-Arabien, food imports play a significant role. The market offers numerous opportunities, particularly in the segments of dietary foods and organic products.
Registration:
For further details and information on registration, please contact our Head of Market Entry, Ms Najah Al-Kutbi, at Alkutbi@ahk-arabia.com.
You can register until July 1st 2026.
Market studies/ Country reports:
For further information please, use the market studies and/or country reports by BMEL on Saudi Arabia:
Saudi-Arabien: Agrarexportförderprogramm des BMEL and
https://www.agrarexportfoerderung.de/marktstudien/vereinigte-arabische-emirate
Costs
Alp Bayern covers the majority of the costs for organizing and implementing the program. The participation fee for Bavarian companies is a total of EUR 600.00 (plus VAT) per company (maximum of 2 persons).
Program
This trip offers valuable insights into a range of leading Saudi Arabian companies, including store checks at Jazeera. Since 2010, Jazeera has been recognized as one of the market leaders in luxury retail in Saudi Arabia. Additional stops include visits to Alhokair/Spinneys. The Alhokair Group, founded in 1975 under the leadership of Sheikh Abdulmohsin Alhokair, is now active in the entertainment, retail, and hospitality sectors.
The journey continues to Jeddah, where visits to Danube – a premium supermarket – as well as to BinDawood Holding are planned. BinDawood Holding is one of the largest retail operators in Saudi Arabia.
Furthermore, the trip offers the opportunity to visit the Ministry of Investment as well as the Jeddah Chamber, where roundtables and B2B meetings will be organized.
For further questions, please feel free to contact our Deputy Delegate / Head of Market Entry at Alkutbi@ahk-arabia.com.
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