Ms. Lisa Freisewinkel
Head of German Trade Fairs Trade Fair Department
+966 55 268 0083 Freisewinkel@ahk-arabia.com saudiarabien.ahk.de
Saudi Pavilion Highlights
The Saudi pavilion, organized by the Ministry of Industry and Mineral Resources, featured key entities such as the Saudi Industrial Development Fund (SIDF), the Saudi Authority for Industrial Cities and Technology Zones (MODON), the National Industrial Development Center, and the Saudi Export Development Authority.
The pavilion emphasized the Kingdom's industrial capabilities, investment opportunities, and the strategic advantages of its 36 industrial cities. This collective presence aimed to attract international partnerships and investments, highlighting Saudi Arabia's progress in adopting advanced manufacturing technologies and fostering innovation within its industrial sector.
Hannover Messe Coming to Riyadh: Trade Show "Industrial Transformation Saudi Arabia" (ITSA)
Building on its international engagement, Saudi Arabia is set to host the inaugural Industrial Transformation Saudi Arabia (ITSA) from December 1 to 3, 2025, at the Riyadh International Convention & Exhibition Center.
This event, a collaboration between Deutsche Messe AG, the Riyadh Exhibitions Company (REC), and the Ministry of Industry and Mineral Resources, represents the first Hannover Messe-branded exhibition in the Kingdom.
ITSA will focus on key areas such as smart manufacturing, Industry 4.0, artificial intelligence, and sustainable industrial solutions. The event aims to serve as a platform for knowledge exchange, showcasing cutting-edge technologies, and fostering collaborations between local and international industry leaders.
Mark your calendars: Dec 1-3, 2025
Venue: Riyadh International Convention & Exhibition Center.
The Delegation of the German Industry for Saudi Arabia, Bahrain and Yemen is the official representative of the Deutsche Messe here in the Kingdom.
For further information on the Industrial Transformation Saudi Arabia (ITSA) please contact the GESALO Trade Fair Service team.
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