Chemistry is now part of the formula

SABIC enters into long-term partnership with FORMULA E

SABIC, a global leader in the chemical industry, has a broad portfolio of materials to enable the automotive industry achieve their sustainability ambitions and meet their requirements for today and the future. Its leading-edge material technologies have inspired breakthrough innovations in eco-friendly automotive design, aesthetics, functionality and performance.

Building on this reputation as a sustainability-focused solution-provider for the global automotive industry, SABIC has entered into a major long-term sponsorship deal and innovation partnership with Formula E, the world’s first net-zero sport since inception. The deal is driving global visibility of SABIC as a  brand that embraces sustainability as an integrated strategy for business and growth.

The 5 year partnership was launched in July with the title sponsorship of the 2022 SABIC London E-Prix, a double-header with 2 races at the ExCeL London exhibition centre in the ABB FIA Formula E World Championship. Since then, SABIC has been exploring the possibilities of collaborating with Formula E to integrate its sustainable solutions into their ecosystem and operations.

The Formula E partnership offers SABIC a unique opportunity to transfer its innovations from Formula E into the broader automotive and EV industries benefiting its customers and partners. It demonstrates its ability to support the world’s transition to EV and a more sustainable future.

“ The partnership aligns fully with the company’s broader sustainability strategy, which supports a circular carbon economy vision where all value chains of carbon-containing products loop back. It also resonates perfectly with electrification, one of the key pathways that SABIC has identified towards achieving carbon neutrality. ”
Richard Crookes Director, Global Brand & Marketing Communication

Season 9 of the ABB FIA Formula E World Championship is scheduled to launch in January 2023 in Mexico City, closely followed by SABIC’s home town race in Diriyah, close to Riyadh. Season 9 will also mark the launch of the GEN3 car, the fastest, lightest, most powerful and efficient electric race car ever built.

 

This article was provided by SABIC for the business magazine GSBM, edition December 2022 . The article was provided by Richard Crookes, Director Global Brand & Marketing, Communication.