Ms. Yasmin Schneider
Market Entry Consultant DEinternational
+966 50 645 6331 / +966 920005863 Ext.: 108 Schneider@ahk-arabia.com saudiarabien.ahk.de
As part of the agenda, our Market Entry Consultant, Yasmin Schneider, delivered a market briefing, highlighting key developments, major investment projects, and emerging business opportunities. The session provided valuable insights into current market trends and the growing role of sports and entertainment in driving the Kingdom’s Vision 2030 transformation.
GESALO organized a series of meetings with leading Saudi stakeholders across the sports ecosystem. These exchanges enabled German participants to explore potential areas of cooperation and to establish valuable new connections. The discussions further underscored the Kingdom’s ambition to become a global hub for sports and events, creating significant opportunities for international partnerships.
GESALO would like to express its sincere appreciation to all Saudi organizations that welcomed and hosted the delegation, including The Royal Commission for AlUla, the AlUla FC, the Saudi Esports Federation, the Saudi Pro League (SPL), the Riyadh Chamber of Commerce & Industry, the Public Investment Fund (PIF), Al Arabiya News Channel, and the Sports Boulevard Foundation.
We look forward to strengthening Saudi-German cooperation in the sports and events sector.
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GSBM June 2026 Issue is out | Topic: Mining Industry
Our latest German-Saudi Business Magazine (GSBM) has been published
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