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GESALO hosted a delegation from the Sports, Entertainment, and Events Industry

The German-Saudi Arabian Liaison Office for Economic Affairs (GESALO) was pleased to host HFP and its delegation of sports and events industry representatives in Riyadh for a trip focused on exploring opportunities within Saudi Arabia’s rapidly expanding sports and events sector.

HFP Delegation SEF Group
GESALO

As part of the agenda, our Market Entry Consultant, Yasmin Schneider, delivered a market briefing, highlighting key developments, major investment projects, and emerging business opportunities. The session provided valuable insights into current market trends and the growing role of sports and entertainment in driving the Kingdom’s Vision 2030 transformation.

GESALO organized a series of meetings with leading Saudi stakeholders across the sports ecosystem. These exchanges enabled German participants to explore potential areas of cooperation and to establish valuable new connections. The discussions further underscored the Kingdom’s ambition to become a global hub for sports and events, creating significant opportunities for international partnerships.

GESALO would like to express its sincere appreciation to all Saudi organizations that welcomed and hosted the delegation, including The Royal Commission for AlUla, the AlUla FC, the Saudi Esports Federation, the Saudi Pro League (SPL), the Riyadh Chamber of Commerce & Industry, the Public Investment Fund (PIF), Al Arabiya News Channel, and the Sports Boulevard Foundation.

We look forward to strengthening Saudi-German cooperation in the sports and events sector.

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