Ms. Lisa Freisewinkel
Deputy Delegate of German Industry & Commerce for Saudi Arabia, Bahrain, and Yemen / Head of German Trade Fairs Trade Fair Department
+966 55 268 0083 / +966 920005863 Ext.: 112 Freisewinkel@ahk-arabia.com saudiarabien.ahk.deA series of discussions organized by the GESALO provided a platform for open and constructive exchange between representatives of the Saudi sports industry and Koelnmesse.
As part of Vision 2030, Saudi Arabia is undergoing a profound economic and social transformation, with sports and entertainment playing a pivotal role. Flagship initiatives and events such as the FIFA World Cup 2034, Riyadh Season, major e-sports tournaments, and the Jeddah Grand Prix clearly demonstrate the Kingdom’s ambition to move beyond the role of a host nation and strategically position itself as a leading global player in the sports and entertainment sector.
Get in touch
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Mr. Adham Hady
Trade Fair Manager Trade Fairs
+966 55 069 2738 / +966-122-398-000 Ext.: 8197 hady@ahk-arabia.com saudiarabien.ahk.de
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