Ms. Lisa Freisewinkel
Head of German Trade Fairs Trade Fair Department
+966 55 268 0083 / +966 920005863 Ext.: 112 Freisewinkel@ahk-arabia.com saudiarabien.ahk.deA series of discussions organized by the GESALO provided a platform for open and constructive exchange between representatives of the Saudi sports industry and Koelnmesse.
As part of Vision 2030, Saudi Arabia is undergoing a profound economic and social transformation, with sports and entertainment playing a pivotal role. Flagship initiatives and events such as the FIFA World Cup 2034, Riyadh Season, major e-sports tournaments, and the Jeddah Grand Prix clearly demonstrate the Kingdom’s ambition to move beyond the role of a host nation and strategically position itself as a leading global player in the sports and entertainment sector.
Head of German Trade Fairs Trade Fair Department
+966 55 268 0083 / +966 920005863 Ext.: 112 Freisewinkel@ahk-arabia.com saudiarabien.ahk.deTrade Fair Manager Trade Fairs
+966 55 069 2738 / +966-122-398-000 Ext.: 8197 hady@ahk-arabia.com saudiarabien.ahk.deSaudi Arabia is investing heavily in AI as part of its economic diversification strategy, and German companies are actively...
View moreWhether exhibitors, trade visitors, or exhibition corporation: AHKs are experienced partners in the trade fair business....
View more