Bringing brands and continents closer together: This is the motto by which V-LINE offers the service brand management. “European brands benefit from a direct access to markets in the Middle East without needing to be based locally and are represented on site with our brand management engineers from V-LINE MIDDLE EAST,” says Waseem Sheriff, Division Manager Brand Management at V-LINE MIDDLE EAST. “We are a European-based partner with our own office in Saudi Arabia, meaning we provide brands a personal, on-site contact but at the same time trade and contract according to European law. These partnerships also bring advantages for our customers, such as the manufacturer-specific know-how of our highly qualified local engineers. They also benefit from connections to many European OEMs and have direct contact partners with a huge expertise in us, since we bridge more than just the physical distance between manufacturers in Europe and our customers in the Middle East.”

The V-LINE GROUP is an international group of companies headquartered in Sehnde near Hanover, Germany and manages the complex procurement of industrial spare parts for maintenance, repair and operations (MRO) for industrial plants worldwide, based on more than 40 years of business experience. With more than 250 employees and 10 locations world-wide, V-LINE is an authorized and exclusive channel partner for brands such as BEUMER looking to develop business activities in specific countries or regions in the Middle East. The BEUMER Group is an international leader in the manufacture of intralogistics systems for conveying, loading, palletising, packaging, sortation, and distribution. The BEUMER Group and its subsidiaries and sales agencies provide their customers with high-quality system solutions and an extensive customer support network around the globe. It includes a wide range of industries, e.g. petrochemical, mining, cement, paper and construction.

“As one of the projects in the near future, we are looking forward to the successful commissioning of seven brand new lines of the BEUMER stretch hood technology at our customers here in Jubail, incorporating the latest technology to provide higher stability, visibility and performance with optimal efficiency. The stretch hood will be replacing existing shrink lines in the product handling area. This project will be the base for a long-lasting and successful partnership with BEUMER!”, Waseem Sheriff concludes.

Picture from left to right:  Bilal Jabboul, Business Development Manager at BEUMER, Andre Tissen, Sales Director at BEUMER, Waseem Sherrif, Division Manager: Brand Management at V-LINE MIDDLE EAST, Taha Iqbal, Product Manager at VLINE MIDDLE EAST and Boris Juchems, Senior Sales Manager at BEUMER.