Experience Football Event Management Firsthand in Munich!

Join an exclusive delegation trip to Germany as part of the Foreign Market Entry Programme of the Bundesministerium für Wirtschaft und Klimaschutz. Organized by HFP in collaboration with the Delegation der Deutschen Wirtschaft für Saudi-Arabien, Bahrain und Jemen, the DFL Deutsche Fußball Liga, and Elements Inspire, this study trip offers unparalleled insights into large-scale event operations, stakeholder management, and football infrastructure.

Study Trip Highlights

1. Behind-the-Scenes Access: Explore best practices in hosting major football events, including event operations, infrastructure, legacy planning, sports tourism, and the integration of sports into economic and cultural development.
2.  Meetings with Industry Leaders: Engage with DFL executives, UEFA EURO 2024 organizers, host city representatives, and key event operators to gain startegic insights.
3. Exclusive Venue Visits: Tour MHP Arena Stuttgart and SAP Garden (optional) and experience the UEFA Champions League Final Fan Zone in Munich.
4. Case Studies & Best Practices: Learn from real-world examples of host city integration, fan experience strategies, impact studies, and long-term event legacy planning.

 Important Information

• Limited Spots: Participation is capped at 20 attendees, with a maximum of two per institution on a first-come, first-served basis.
• Early Registration Advised: Secure your spot now to take full advantage of the comprehensive support offered by the organizers.
• Travel & Accommodation Assistance: Due to high demand and limited hotel capacity, we offer support with accommodation, flights, and airport transfers.
• Optional Add-Ons: Tickets for the UEFA Legends Tournament and the UEFA Champions League Final may be available upon request (subject to availability).

Apply now to be part of this exclusive opportunity!

For applications and inquiries, contact:
Ms. Najah Al-Kutbi, Head of Market Entry