Trade Fair Service - for exhibitors
German trade fair organisers are professional, competent and service oriented partners for your trade fair participations. They organize events of all sizes for all sectors with their experienced staff and 800 years of trade fairs in Germany speak for themselves.
The German-Saudi Arabian Liaison Office for Economic Affairs are the official representative of some of the most renowned German trade fair companies. We help companies from Saudi Arabia, Bahrain and Yemen to exhibit their products and services in the shows we represent and thereby to establish and strengthen business connections.
Whether you are interested in participating in a trade fair or just to visit, we will gladly assist you with all your inqueries.
Exhibitor service:
- Selecting the most suitable trade show according to the company’s business and objective
- Assistance from application process over stand management and freight to support with third party contractors
- Recommendation on marketing and promotion campaigns
- Organization of B2B meetings and company visits
- Assistance for Schengen Visa and Translation services
Advantages for Germany as a trade fair location
Central location
German trade fairs guide exhibitors and visitors at the core of the European Union. With around 500 million consumers and an economic output of around 11.5 trillion euros, the European single market is the largest single market in the industrialized world. Trade fairs in Germany are easy to reach from all the world's economic hubs, even outside Europe, thanks to excellent flight connections and the best transport infrastructure.
Most modern exhibition sites
In Germany there are 25 exhibition sites of international or national importance. Their combined hall space adds up to 2.8 million square meters. Architecturally, logistically and technically, the German exhibition sites are well positioned in an international comparison. German trade fair companies invest around 300 million euros annually in optimizing their sites.
Four of the world's eight largest exhibition centers are located in Germany, and ten German exhibition centers have a hall capacity of more than 100,000 square meters. In addition, there are regional trade fair sites with hall space of around 380,000 square meters.
Trade fair concepts in line with market requirements
German trade fairs are focused on the needs of the economy and reflect the importance and innovative strength of the respective industries. Close cooperation between organizers, exhibitors and visitors guarantees market-oriented trade fair concepts and ideal trade fair dates
High internationality
The particular competitive advantage of German trade shows is their international appeal: Around 60% of the 180,000 exhibitors each year come from abroad, a third of them from countries outside Europe. Of the 10 million visitors, almost 30% travel from abroad.
Professionalism
German trade fair organizers are experienced in staging international trade fairs. Some of them conduct more than 20 world-leading trade fairs every year. They are organized by experienced experts in every aspect of the trade show business.
Leading service standards
German organizers offer the exhibiting industry a wide range of services. They support their exhibitors with travel and hotel bookings, press relations and marketing activities and are constantly expanding their range of services. In addition, many trade show organizers install permanent online marketplaces and are thus a competent marketing partner for the exhibiting industry throughout the year.
Cost/benefit ratio
In international comparison, German trade shows have a moderate level of stand lease. At the same time, the quality and quantity of trade show visitors are at a high level, so that exhibitors meet many of their potential customers here. The costs per visitor contact are thus attractive in comparison with foreign trade fairs and other media.