The Delegation of German Industry & Commerce for Saudi Arabia, Bahrain and Yemen (GESALO) is organizing a delegation trip to Saudi Arabia from 9 to 11 February 2025 on the topic of museums and museum supplies. The aim of the trip is to initiate business, exchange experiences and deepen contacts with local companies and experts.

Current trends in the museum and culture sector

Saudi Arabia is undergoing a profound transformation driven by Vision 2030, which aims to strengthen the Kingdom's economic diversification, technological innovation and global competitiveness. The country is also experiencing remarkable development in the cultural sector. As part of Vision 2030, the museum sector is being comprehensively modernized to promote the country's cultural identity and appeal to a broad international audience. New projects such as the National Museum in Riyadh and various initiatives in Jeddah offer a wide range of opportunities for German companies to contribute their expertise in the field of museum supplies.

Aims of the trip

The delegation trip is aimed at German museum outfitters and those interested in expanding their presence in the Saudi market. The trip offers:

• Insights into the Saudi museum sector, including market mechanisms and current projects.
• Talks with potential business partners and local institutions.
• Contacts with political decision-makers to promote future cooperation.

Program:

The three-day trip includes:

• Market overview: General briefing on the current market in Saudi Arabia
• On-site appointments: Visits to local companies, museums and institutions in Riyadh and Jeddah.
• Supporting program: Joint dinner and roundtable with local German companies for exchange of experience and networking.
• Business initiation: Organization of individual meetings with relevant partners.
• Cultural activities: Visits to cultural and historical districts such as Diriyah and JAX District to gain an insight into Saudi culture and history.
• Follow-up: Post-trip support from GESALO as needed to support potential market entry.

Key dates:

• Date: February 09-11, 2025
• Location: Riyadh and Jeddah, Saudi Arabia

The delegation trip offers you the opportunity to get to know the dynamic museum market in Saudi Arabia and to open up new business opportunities. Use this chance to become part of Saudi Arabia's cultural transformation.

For further information on registration and conditions of participation please contact Najah Al-Kutbi. Fees: 1500,- Euro. We look forward to your participation!