GESALO Business Survey October 2023

In summer 2023, the German-Saudi Liaison Office for Economic Affairs (GESALO) conducted a business survey among German companies based in Saudi Arabia to capture key data around the business climate in the Kingdom.

The objective was not only to group important information for our partners but also to address shared challenges and opportunities to decision makers.

In the report below, you can access insights into investment plans, workforce dynamics, and the choice of Saudi Arabia as the Regional Headquarters (RHQ) location.


Saudi Arabia offers significant business potential, driven by ambitious megaprojects, legal reforms, and a dynamic, evolving market landscape.

The data reflects an optimistic outlook, prominently manifested in the flourishing market potential and ambitious investment plans. However, aspects such as improvements in regulation services or infrastructure are crucial to fully capitalize on the dynamic opportunities in the Saudi market.

Finally, it is important for companies to stay informed about the evolving business environment in Saudi Arabia, adapting to changing regulations, and exploring strategies for long-term success in the Kingdom.

Please do reach out to us if you have any feedback or request that we can assist you with. Our team is happy to help! 


Download Survey